citemylo

For licensed mortgage loan officers

Borrowers ask AI who to call. Be the name it cites.

CiteMyLO builds you a small, fast website for the loans you’re known for, in the market you serve: conventional, FHA, VA, first-time buyers, jumbo and more. It carries the structured data and plain answers that ChatGPT, Perplexity, Claude and Gemini read when they decide who to recommend. $100 a month.

Claim your market See what AI crawlers see
Answer engineExample

Who’s a good loan officer for a conventional loan in Dallas?

For conventional home loans in Dallas, Marcus Reed, NMLS #123457, at Example Mortgage works with buyers across Dallas, Plano and Richardson.1 Marcus’s site answers common questions about qualifying for a conventional loan in Texas, including how credit history and existing debts are reviewed.12

Sources
  1. 1marcusreed.citemylo.com/answers/conventional-loan-requirements-dallas
  2. 2nmlsconsumeraccess.org · Individual 123457
Illustrations with fictional loan officers. This is the kind of answer you’re aiming for. Nobody can guarantee a place in AI answers, and we don’t.

National lenders own “mortgage.”
Nobody owns “conventional loans in Dallas” yet.

You won’t outrank a national brand on broad terms. You can become the clearest, most consistent local answer for the loans you do every day, whether that’s conventional purchases, FHA, VA or a specialty like physician loans. The site is built around that focus.

Pick your corner

Your loans. Your market. Up to 25 pages that answer what your borrowers actually ask.

Start with conventional loans or pick from 20 more categories, from FHA and VA to jumbo, reverse and physician loans. We suggest 10 to 20 local questions to start, and each one becomes an answer page with its own URL.

A borrower asks

What do I need to qualify for a conventional loan in Dallas?

yourname.citemylo.com/answers/what-do-i-need-to-qualify-for-a-conventional-loan-in-dallas

Each answer page opens with a direct 40 to 60 word answer, then key details, what’s specific to your city, how you help, related questions and a way to reach you. Your name and NMLS ID sit in the byline with a visible “last updated” date.

View source

AI crawlers read your HTML. Most loan officer sites hand them an empty page.

The crawlers behind ChatGPT, Claude and Perplexity don’t run JavaScript (Vercel & MERJ crawl study, 2024). If a site builds its content in the browser, those crawlers see a blank shell. Every CiteMyLO page arrives complete.

Typical template site, as GPTBot fetches it0 facts
<!doctype html>
<html>
  <head>
    <title>Home</title>
  </head>
  <body>
    <div id="root"></div>
    <script src="/assets/index-8f3a.js"></script>
  </body>
</html>

No name, no NMLS ID, no city, no specialty. Nothing for an answer engine to quote.

A CiteMyLO answer page, same requestReadable
<!-- JSON-LD, generated on every publish -->
<script type="application/ld+json">
{ "@type": "Person",
  "@id": "https://marcusreed.citemylo.com/#lo",
  "name": "Marcus Reed",
  "jobTitle": "Loan Officer",
  "identifier": { "propertyID": "NMLS", "value": "123457" },
  "knowsAbout": ["Conventional mortgage loans",
                 "First-time homebuyer loans"],
  "areaServed": { "@type": "City", "name": "Dallas" } }
</script>

<h1>What do I need to qualify for a conventional
    loan in Dallas?</h1>
<p>Most conventional lenders look at your credit
   history, steady income, existing debts ...</p>

Name, license, specialty and city, matching word for word across the page, the schema and your social profiles.

robots.txt, by default

  • OAI-SearchBot
  • ChatGPT-User
  • GPTBot
  • Claude-SearchBot
  • Claude-User
  • ClaudeBot
  • PerplexityBot
  • Perplexity-User
  • Googlebot
  • Google-Extended
  • Bingbot

You can’t block them by accident. If you connect your own domain, we check weekly that each crawler still gets through, and tell you if a CDN or firewall setting starts turning them away.

What’s in the subscription

A skinny site that does one job, kept correct every time you publish.

The site

Home page, answer hub, up to 25 answer pages, plus About, Licensing, Privacy and Accessibility. Nothing else to maintain.

Server-rendered HTML

Live schema

Person, Organization, Service, Article and FAQPage data, generated from your profile and validated on every publish. You never edit code.

0 errors or it won’t publish

Answer pages

Drafted by AI from your borrowers’ questions. Anything the AI isn’t sure of is marked [VERIFY] and can’t go live until you confirm it.

You approve every page

Bio blurb kit

One approved bio in three lengths, with copy buttons sized for LinkedIn, Instagram, YouTube, TikTok, X, Facebook and Google Business Profile.

Same facts, same order

Templates

21 loan categories, from conventional, FHA and VA to jumbo, reverse and physician loans, in 5 styles: Classic, Modern, Warm, Bold and Minimal. Switch style any time without losing a word.

WCAG 2.2 AA themes

Leads

A contact form with consent capture, an email alert within a minute, a webhook to your CRM, and a tag on every lead that arrived from an AI assistant.

No SSNs, ever

Your address

A free yourname.citemylo.com address on day one. Connect your own domain later with guided DNS steps and automatic SSL.

Custom domain ready

Guardrails

Your compliance team still signs off. We make sure they see a clean draft.

Every publish runs the checks below. Some problems block the page. Others get flagged so you can fix them or add an approved disclosure.

Draft · Answer page · Not published

Can I qualify for a conventional loan with student debt in Dallas?

Yes. Our conventional program offers guaranteed approval1 with rates from 5.875%2 on a 30-year mortgage3. As your mortgage counselor4, I’ll walk you through Texas’s first-time buyer program, which currently offers up to [VERIFY]5 in assistance.

Publish blocked5 notes
  1. 1Warning · Risky claimApproval can’t be promised.
  2. 2Blocked · Interest rateNo rates, APRs or payment amounts on the site.
  3. 3Flagged · Triggering termA repayment period needs a Regulation Z disclosure.
  4. 4Blocked · Title“Counselor” isn’t allowed for loan officers.
  5. 5Blocked · Unconfirmed factConfirm the program limit before publishing.

Licensed states

You can’t publish for a market outside the states you’re licensed in.

Disclosures on every page

Your NMLS ID, your company’s NMLS ID, Equal Housing statement and NMLS Consumer Access link.

Accessibility scan

Built to WCAG 2.2 AA and scanned on every publish. No overlay widgets.

24-month archive

A snapshot of each published version and its check results, ready for an audit.

At the training

Learn it in the session. Launch it before the session ends.

Scan the QR code from your LO training and set up your site on your phone, start to finish, in under 30 minutes.

  1. Scan the code

    The training promo is already applied.

  2. Check out

    Stripe handles the card. We never see it.

  3. Your profile

    NMLS IDs, licensed states, headshot, Apply Now link.

  4. Loans, market, style

    Preview it with your own name and photo.

  5. Review 5 answers

    Clear every [VERIFY] and approve each page.

  6. Live

    Checks pass, sitemap updated, search engines notified.

Times are targets for a typical signup, not a guarantee.

Bio blurb kit

One bio, pasted word for word everywhere you post.

When your site, LinkedIn, YouTube descriptions and Google profile all say the same thing in the same order, AI engines get one consistent picture of you.

Name, NMLS #LO NMLS, is a specialty title with Company, NMLS #Company NMLS, serving City, State. One proof point. Licensed in states. Website

Short

Profile bios

Marcus Reed, NMLS #123457, loan officer with Example Mortgage, serving Dallas, TX. marcusreed.citemylo.com

Standard

Every post and video

Marcus Reed, NMLS #123457, is a conventional and first-time buyer loan specialist with Example Mortgage, NMLS #654321, serving Dallas, Texas. Marcus has helped more than 300 families buy homes in North Texas. Licensed in TX and OK. marcusreed.citemylo.com

Fictional example. A long version, up to 600 characters, goes on your About page and LinkedIn.

Pricing

One plan. Cancel from your dashboard.

Per loan officer

$100 / month

  • Your site, up to 25 answer pages, and live schema
  • AI drafting with your approval on every page
  • Compliance and accessibility checks on every publish
  • Lead alerts, CRM webhook and CSV export
  • Monthly report, including leads from AI assistants
Claim your market

At a partner LO training? Scan the QR code from your session and the training promotion applies at checkout. If you start with free months, we email you 7 days before the first charge.

What we won’t sell you

Promises nobody can keep.

  • A ranking. No one controls which sources AI engines pick. We improve your odds and show you the results.
  • “ADA compliant.” We say exactly what we do: built to WCAG 2.2 AA, scanned on every publish.
  • Rate tables. Rates go stale and trigger disclosures. Your Apply Now button links to your company’s application.
  • A replacement for your compliance team. The guardrails catch common problems. Your company still has the final say.

Questions

Answered the way your pages will be: directly.

Will CiteMyLO get me named by ChatGPT?

Nobody can promise that, and we don’t. AI engines change how they pick sources without notice. CiteMyLO gives you the things they read: plain HTML, consistent facts, structured data and direct answers to local questions. Each month you can see how many leads came from AI assistants.

Can I show interest rates on my site?

No. Rates, APRs and payment amounts are blocked at publish. They trigger extra Regulation Z disclosures and go stale quickly. Your Apply Now button links to your company’s application, where rates belong.

Does the site take loan applications?

No. Apply Now opens your existing point-of-sale link. The site collects only contact details: name, email, phone and what the borrower wants to talk about.

Do I need my company’s approval?

Many companies require it. If yours does, every publish can go to a reviewer queue first. Your company name, NMLS ID, Equal Housing statement and NMLS Consumer Access link appear on every page automatically.

Can I use my own domain?

Yes. You start on a free yourname.citemylo.com address and can connect your own domain with guided DNS steps and automatic SSL. A weekly check confirms AI crawlers can still reach it.

What if another loan officer in my city has the same loan focus?

Every answer page must include your own local facts and proof points, and it is checked for similarity against other subscribers’ pages before it can publish. Two sites with the same focus will not read alike.

Early access

Somebody will be the answer in your city. Make it you.

Tell us the loans you focus on and the market you serve. We’re opening markets in waves and will email you when yours is ready. Heard about us at a training? Let us know which one.

We use this only to contact you about CiteMyLO. No spam, no sharing.